When you are planning your apartment party strategy, you are likely thinking of the big summer party. But ideally, your community should be having consistent events throughout the year, whether it be once every other month or once every other week! And what is one of the benefits of numerous events? Targeted events!
So what does that mean? Well, if you only have one apartment party per year, you really have to be all-encompassing, right? That party has to be all things to all people. And if you notice in life, the things that try to be all things to all people tend to appeal to nobody! So by having multiple events throughout the year, you can target your events to different demographics in your community! Now, you must be aware of Fair Housing laws when you try to do this! It is important that every event is open to ALL of your residents. Even more, you can’t make anyone feel as if they are not welcome.
So what this really means is coming up with ideas that specific segments will really latch on to! For example, having a “Breakfast in Candyland” would be a HUGE hit for the kids in the community. It really isn’t meant to be a giant event for the year type of party, but it works perfectly as a community-building party you can throw anytime.
The same goes for movie nights – Some genres are going to hit different demographics differently, and that is a way to diversify your events to reach people who may not come to other types of events.
How about a “Ladies Pampering Party”? (Note: I’m not sure if you can include “Ladies” as that might be against Fair Housing). But even if it was just “Pampering Party”, that is likely to appeal to women more than men, even if men are invited as well.
My main recommendation with this is to make sure everybody knows they are both invited and welcome to all events. Also, make efforts to diversify your events so that it reaches all your demographics. Many times, the leasing office is comprised of mostly women, which might make it harder to plan events that guys would like. So make sure to research different things and appeal to everybody!
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