After seeing countless Facebook apartment party listings with no picture, a one line description, and wrong hours listed, it's easy to get a little discouraged! But today, I was pleasantly surprised by Enso's Grand Opening Block Party! You can click on the image below to see the full-size version:
1) Everything is filled out. Such a simple thing, and yet so many communities drop the ball on this in their resident event listings.
2) They have a picture! How excited are you going to be about going to an event, when the picture area is left blank?
3) There is actually a plan. Have you seen an apartment party listing where it seems like all they have done is called a caterer and hoped for the best? I read this event listing and I want to attend! Who is Captain Green? I want to see the Smog Monster!
4) Prizes! Most of our parties have some sort of prizes, but here they have taken the time to actually tease them a little! Granted, most apartment parties can't afford the prizes they are giving out for their grand opening, but you can still get creative.
5) Partnership Marketing! They are working with 11Alive, All the Hits Q100, and local artists to offer different elements to the event. Each of these groups provides different aspects that will bolster the event, plus they will help spread the word.
6) Their "more information" link actually has more info. Again, having a dedicated website specifically for your party is not practical, but the important element is that it is a link to somewhere with more information. This could be a link to your fan page, a link to a special page on your website, anything.
7) Video!! Now, at first glance you might think that creating a video just for your party is too much, but it really isn't! There are free online tools that allow you to create videos similar to what they provided, by adding pictures and music into the mix.
8) Interaction. Already, the event has people commenting on it. Granted, this isn't something you can add yourself, but really this is a function of the work they already put into the resident event listing. If it had been a typical apartment party listing with a one sentence description, it wouldn't have inspired any comments. Plus, the creator of the event took the time to "Like" one of the comments, showing she is actually interacting with the audience, not just shoving information at them.
What do you think? Did you like the apartment party listing?