It is amazing how much time we take trying to brainstorm new apartment party ideas, and yet so often we are simply off-base. So why not do something incredibly simple to find out what your residents are interested in - just ask. On a Monday, send out a one-question survey to your residents asking one question: "What did you do last weekend?" With this simple strategy, you will find out whether your residents are bar people, like live music, enjoy lounging at a coffee shop, hanging out with friends, are movie-goers, etc, etc, etc. Use this invaluable data to create event strategies for your residents based upon their actual entertainment preferences rather than simply dream up events based upon your own interests.